Casual Work

Over time the consumer service model has evolved with consumer demands. Over the past 5 years, many industries have adapted to form a workforce that is more casual. Travellers for instance, are using Uber to replace taxi drivers and people are also opting to use AirBnB for accommodation, as opposed to hotels and motels. The change in consumption has been due largely to the process being more cost efficient. Casual work is on the rise and is unavoidable.

As the consumer On Demand service model has evolved, so has the On Demand business-to-business (B2B) model. At the forefront of the On Demand B2B model are the Millennial workers who want more flexibility in their work and life balance. From sales and marketing to HR and copywriting, companies and organisations are utilising the On Demand platforms to gain a competitive advantage through faster and smarter scaling of a workforce that is increasingly becoming more casualised.

There is a big movement in the creative sector where companies are using On Demand platforms like Workfast and Freelancer to assist in creating campaigns for particular projects. The reason for this change is largely due to the nature of these projects having fixed in rates and also a fast turn around.

Keep an eye out for the following apps:


Businesses can use the Workfast On Demand work platform to hire a worker in any industry for an hour, a week or a month. It offers independent contractors the ability to bid on the casual work. What makes this app attractive is that it offers reviews of workers from previous employees. You can then align yourself with workers that you feel are most fitting.


Directly is an app that helps improve customer service. It remotely connects workers to supportive roles where customers get expert help. Directly workers are rewarded for their knowledge of their client's business and their ability to help customers solve issues.


Another app, Andela, works with startups to provide the top one percent of developers On Demand. Their alumni is based on problem-solving abilities, technical training, and professional development.


Axiom works as an On Demand legal service. It works with over 1500 employees over 3 continents. It specialises in many industries including tech, media and financials services.

The workforce landscape is evolving to provide more casual work alongside the increasing movement of the On Demand economy.  Many industries are now jumping on board as employees being a new way to work. The shift towards greater flexibility has become a popular for both employees and employers, which has led to the creation of On Demand platforms to connect the two. These platforms have facilitated greater efficiency and effectiveness in the way On Demand workers are employed.