July 07, 2016/ News
Online Talent Platforms
The future of the online talent platforms is upon is. One of the most challenging issues our society is currently facing is the issue of unemployment. Strategically designing ways in which we can decrease the levels of unemployment across the world is paramount. As a society our values of work and life have significantly changed over the years and is only seen to continue to evolve. For the worker, one significant change is the way in which they market themselves to potential employers. Companies, on the other hand are faced with the difficult task of attracting and retaining employees in this new age of digital technology.
Online talent platforms are by no means a new form of connecting employees with employers, however in recent years these platforms are playing a larger role in business oriented social networking and ultimately connecting employees and employers online.
"One of the hot topics of today in business is women in the workforce and in particular women working in the On Demand and freelance economy. People are increasingly choosing flexibility in the workplace over a full time gig which can be seen as a reflection of who we are and what we value in life".
What do they do?
Hundreds of millions of people are faced with the issue of unemployment and underemployment every day. Companies such as Workfast, Freelancer, Monster and LinkedIn are at the forefront of this industry. These online talent platforms promote entrepreneurship and are places where individuals can market their skill set to particular employers and recruiters. These profiles and resumes can then be aggregated alongside job postings to get the perfect outcome.
How they can help
With constant improvements to workflow systems, the future of online talent platforms are going from strength to strength and are seemingly increasing in scale whilst stretching across global communities. Research conducted by McKinsey Global Institute discovered that 30 to 40 percent of the working-age population in countries such as Brazil, China, Germany, India, Japan, the United Kingdom and the United States, contribute to 850 million unemployed or underemployed people. By 2025 the global community could benefit from online talent platforms by connecting 540 million employees and employers.
Getting it done
In looking to attracting these pools of talent to their platforms, companies like Workfast, LinkedIn and Freelancer will be required to invest in expanded internet accessibility, upgrading website usability and to also push for updated laws and regulations that have not evolved alongside the rate of which workplace employment has evolved.