June 21, 2016/ On Demand Economy
Currently 3.1 million Australians are undertaking some form of freelance or On Demand work, of which 38% are Millennials. So, what has made this generation of workers so involved with the On Demand life? Millennials are considered to be people who were born between 1977 - 2000. They seek to be in control of their work, expressing the need for their career goals to be in line with that of the organisation they are working for. These workers desire employment that is flexible in their working conditions and will choose flexibility of work and lifestyle over pay. Much of their traits reflect their core gaols, values and beliefs.
As work flexibility becomes a hot topic in the workplace, there is a real need for companies to harness these Millennials and work with their needs to maximise organisational goals.
There are already a large group of companies that focus predominantly on the On Demand workforce. These companies include Uber, Upwork (formerly Elance-oDesk), Wonolo, MBO Partners, OnForce, Work Market, Visually, HourlyNerd, and Fiverr.
The speed of which investment and deployment of On Demand services is promising and there are two key drivers that will keep this industry afloat for the long run: time and money.