February 07, 2017 / News
As a small to medium-sized business, it can be difficult to not only run your enterprise successfully but also stand out amongst the competition. It can be a challenge for small and medium-sized enterprises to gain traction in the construction industry, however it is not an impossible task. Here are some tips we have compiled to help you and your business not only survive but thrive in the construction industry.
1 - Focus On What You Do Differently
The construction industry is quite saturated, which makes it difficult to stand out and make yourself known in the market, especially if your business is still a fledgling. That is why it is important that you identify and promote what you do the best and what makes your business different from all the others. This will contribute to making your business more memorable and put it at the top of mind next time a client is looking for services in that vein. For example, if your business specialises in constructing 'green buildings', this should be your unique selling proposition and the primary focus of your company. Don't try to be everything to everyone, because this will just lead to your business getting lost in the crowd. One simple but strong message is often much more effective.
2 - Outsource Certain functions
As a small/medium-sized business owner, it may seem like you have to take on every aspect of the business, but you don't. It is important to know which tasks are central to the construction companies and the types of decision-making that must be made within the company. However, the performance of other, more peripheral, elements of the business can be outsourced to other companies to free up some of your valuable time. This allows you to focus more of your energy and resources on more crucial functions. For example, you could solicit the services of a labour hire company to take care of recruitment for you. Labour hire companies, such as Workfast, sort out all the intricate details associated with hiring workers, such as figuring out award rates, contracts superannuation, insurance, tax, etc. Labour hire agencies are an excellent way to find workers in a quick and stress-free way.
3 - Work On Your Blog
It may seem like a weird tip, but blogs play a crucial role in getting your business' name out there. Blogging helps to enhance the traffic that is driven to your website and increase the chances of your business being discovered via Google search results. The key to having a successful blog is to be consistent, know who your audience is and make sure the content that you produce is relevant to your business and industry. For more information about running a blog for your construction business, click here for a useful article from Entrepreneur.